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The Business Memo
A weekly newsletter sharing key insights to grow your business and become a leader in your industry.
A space for individualists and evolutionary thinkers to realize their potential.
Cassandra Vantriet
Founder, Entrepreneur, and Business Coach.
I created this space in 2019 in response to my community’s growing need for one-on-one support as they navigated the ups and downs of entrepreneurship. Over the years, I’ve developed an approach that’s all about you—your unique strengths, internal limitations, and vision.
I didn’t always know what I wanted to do. For a long time, I felt stuck, unsure of my abilities, and overwhelmed with self-doubt. School was tough, and I often felt like I wasn't good enough. But even in those moments, I had this inner knowing that I was meant for more.
That’s what led me to entrepreneurship. I was determined to create something impactful, challenge the status quo, and see what I was really capable of. Since then, I’ve worked in hospitality for over a decade, earned a Business Management Diploma, and founded (and sold) two e-commerce businesses in fashion and wellness.
This space is the melting pot of everything I’ve learned along the way. It’s for founders and entrepreneurs who are ready to push past their limitations and build a business that expresses their individual characteristics.
If you’re ready to jump in and become an industry leader, I’d love to support you. Let’s make it happen.