Business Development Consultant and Fractional CDO

Optimization Creates Opportunity

Business Development ConsultantWORK WITH ME

Hi! I'm Cassandra, a three-time founder with one exit across product and service industries, and after eight years of building, scaling, and evolving businesses from the inside, I’ve learned one thing with absolute clarity, growth happens when both the structure of the business and the person leading it are aligned.

I'm now channelling all of my experience and learnings into my work as a Business Development Consultant and Fractional CDO, helping purpose-driven founders develop the next chapter of growth with clarity, direction, and strategic structure. My work blends high-level business development with deep founder support, optimizing how the business operates and how the founder leads.

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Optimize Your Business

Services

I help entrepreneurs optimize the human and operational ecosystem behind their business through different levels of support.

Together we'll build the foundation for growth through energetic alignment and strategic fundamental structure.Turning optimization into your most powerful growth strategy.

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For the entrepreneur at any stage who wants expert, focused guidance to gain clarity and direction on a specific challenge or idea.

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Bigger Conversations is where self-discovery meets business. Through personal stories, unique perspectives, and unfiltered conversations with entrepreneurs, you’ll discover what it means to optimize your life and business to create limitless opportunities.

Coming December 2025

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The Business Memo on Substack, challenging industry standards and sharing key optimization tips and how-to's.

Client Testimonials

"Cassy is an incredible coach with a remarkable talent for identifying systems and solutions tailored to any challenge. Her fresh perspective has completely transformed how I view my business and its potential. Working with her has been a game-changer, and I'm excited to implement the strategies we've mapped out. It's inspiring to see someone so aligned with their calling, and I look forward to collaborating with her again on future ventures."

Jennifer Bourne

Art Director & Brand Designer of JB Design

"I've been working with mentors and business coaches for the past three years and I have never had an experience like this before. The support outside of our calls made me feel confident in my next steps. I've watched my business transform and grow since starting with Cass. Thank you so much for all of your guidance and reassurance, Cass."

Jassica Stupak

Founder of Nourish With Jass & Leaves Tea Company

"Working with Cassandra was a transformative experience. Her deep compassion and genuine care made me feel truly seen and supported every step of the way. She encouraged me to get curious about myself and my business in ways I hadn’t before, helping me uncover insights that opened the door to a whole new trajectory. Thanks to her guidance, I’ve not only gained clarity but also the confidence to explore a fresh and exciting path for my business."

Jessica Runca

Founder of Wellth With Jess

"I started working with Cassandra to refine my messaging and gain clarity around my business offerings as I was feeling stuck. Not only did she really help with shifting my mindset, she guided me every step of the way with a ton of support (I especially loved the voice notes!), as well as challenging me when I needed it in order to break patterns. I ended up overhauling my offer suite and really stepping into a fuller version of myself where I finally feel like I can own my expertise. I found that during the time we worked together, new opportunities started to flow my way as I got clearer in my business. It was pretty magical to see it happen so immediately. I highly recommend working with Cass if you are looking for support, clarity and direction."

Palak Dave

Experience Expert & Founder of Embiria Social Club

The Business Memo

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A spontaneous newsletter sharing key insights that will help you stand out in your industry and maximize your efforts and growth. Keep up to date with events and coaching availability.

EST 2019

Your business is the foundation to fulfill your greatest potential.

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