Philosophy
This space was established in 2019 with the vision to simplify the conception of a business and offer experienced guidance from ideation to market. From this foundation we have evolved into a new era of business support, one that changes how we think, do and feel about business.
I believe that business should feel natural, easy and limitless. Through emotional clarity, goals and direction are conceived and the vessel can be designed to evoke this feeling and fulfill your greatest potential.
By bridging the gap between the intangible feelings and energetics and the tangible fundamentals of business we can only then take action towards our potential.
A space for entrepreneurs, individualists and evolutionary thinkers.
About Cassandra
Whenever anyone asked me what I was going to do with my life I never really knew how to answer. This question felt paralyzing and brought on a wave of self-doubt. I didn't have just one clear thing I wanted to do and I had no idea what I was even good at.
I felt confined by the many systems we live in and the things that were expected of me. I deeply struggled in school and was constantly reminded of how incapable I was through grades and teacher remarks.
Inside I felt like I had so much to offer but couldn't make sense of any of it. I knew I was meant for more and desired to follow my own unknown path.
This knowing lead me to be an entrepreneur, to create a vessel that allows me to pursue what I want and to create outside the confines of external systems. From this space I founded two e-commerce businesses, one in the fashion industry and the other in the wellness space. Alongside this ever evolving space you are currently in.
With 10+ years in the hospitality industry, 6+ years of entrepreneurial experience, a Business Management Diploma, the recent sale of my wellness brand, travelling all over the world and the learnings I acquired from the early years of battling self-actualization.
I've continuously challenged myself to discover what I am capable of and expand my potential through experimenting, taking action, reflecting and learning in order to live the life I know I was meant for.
I created this space to invite you to challenge your own limitations, create the business YOU want in order to fulfill your potential.