Skip to content
The Bigger Conversations Podcast, Coming December!

Services

When you optimize the foundation of your business it creates the container for new opportunities.

My Approach

You’re not here to be confined by industry norms. You’re here to build something extraordinary, aligned with your vision, grounded in your unique ability, and designed to fulfill your potential.

Through my Business Architecture framework, I guide entrepreneurs in redefining their next level. We strip back what no longer fits, excavate the patterns holding you back, and design the foundation that supports your growth, both energetically and fundamentally.

This is where your business becomes the vessel for your full potential.

Optimization Framework

PowerHour

Optimization

Fractional COO

For the entrepreneur at any stage who wants expert, focused guidance to gain clarity and direction on a specific challenge or idea.

A powerful hit of support, right when you need it most.

BOOK

For the entrepreneur ready to optimize what already exists, we'll hyper-focus on a specific area within your business to create space for deeper alignment and new opportunities.

APPLY

For the established entrepreneur ready to evolve how their business operates, with high-level strategy, executional support, and deep alignment. Together, we optimize the structure behind your success to create more clarity, capacity, and opportunity for growth.

JOIN WAITLIST

Testimonials

"I've been working with mentors and business coaches for the past three years and I have never had an experience like this before. Cass was so attentive in all of our sessions, I felt like she was literally a partner in my business. She took hours of her time outside of our calls to support me and make sure that I felt confident in our next steps. I've watched my business transform and grow since starting with Cass and truthfully, I wish I never had to end my time with her. Thank you so much for all of your guidance and reassurance, Cass."

Jassica Supak
Founder of Nourish With Jass & Leaves

"Cassandra was absolutely amazing to work with. She took the time to get to know and understand my business from the inside out. Before working together I felt lost in the direction that I wanted to take my business and how to run it on a day-to-day basis. She helped me structure it in a way that worked best for me and appealed to my ideal clients. I gained so much clarity and confidence in how to run my practice that has made it so much easier to run and show up for."

Maryanne Wayland
Founder of Balance With Maryanne

"Your kindness, authenticity and enthusiasm created a comfort within me to really explore my weaknesses that I put on myself and also had anticipated with opening my shoppe. Through your tools taught and curated for my business, I have the foundation to continue to grow.
You know your stuff!"

Kate Simpson
Founder of Nurtured Home Shoppe

"It was a pleasure working with Cassandra. She was hands-on throughout our time together, offering suggestions and clear direction to meet my goals. Following our time together, I now have a clear outline of my services, work, and how to achieve my goals. I couldn't recommend working with Cassandra enough. If you have a chance to meet or work with her, do so!"

Paris Bechthold
Content Creator & Influencer

"Working with Cassy was such a fun and productive process. She took my goals, listened so well to what it was I was trying to create and to my visions for my brand, through this deep listening, her wisdom, expertise and knowledge, she constructed a very clear, simple and effective strategy and very achievable action steps."

Georgina Durcan
Founder of Soulful Life Coach

"Cassy is an incredible coach with a remarkable talent for identifying systems and solutions tailored to any challenge. Her fresh perspective has completely transformed how I view my business and its potential. Working with her has been a game-changer, and I'm excited to implement the strategies we've mapped out. It's inspiring to see someone so aligned with their calling, and I look forward to collaborating with her again on future ventures."

Jennifer Bourne
Art Director & Brand Designer at JB Design

PowerHour

The power of an hour can lay the foundation for everything that comes next.

This isn’t just a quick chat it’s a focused, powerful session designed to unlock clarity, shift energy, and give you strategic insight. Whether you’re stuck on a specific challenge, navigating an idea, or unsure what to prioritize next, this is your chance to get strategic, personalized support that meets you where you are and shows you what’s possible.

Perfect for entrepreneurs at any stage who want a taste of working together, or a catalyst for their next big move. 

Includes:

  • Questionnaire to set the focus
  • Preliminary business audit
  • 60-minute virtual session
  • Post-call notes, a recording, and your customized action plan
Book

Optimization Services

For entrepreneurs ready to optimize a specific area of their business, from offers to operations. These project-based packages are designed for alignment and momentum, helping you refine what’s not working and create measurable improvement where it matters most.

Optimization Services

  • Operational design and organization
  • Revenue stream audit and refinement
  • User experience refinement
  • Product or service ideation and execution plan
  • Leadership, team organization and communication
  • Supply and production optimization
APPLY NOW

Fractional COO

For the founder who’s built success but feels too involved in the day-to-day to fully step into their creative CEO role.

As your Fractional Chief Optimization Officer, I step inside your business to align the human, structure, and strategy so everything works as an eco-system, offering clarity, expanding capacity and creating opportunity.

This is where energetics meet execution. Together, we refine how your business operates so it runs efficiently, supports your energy, and expands your impact.

This is for established entrepreneurs and business's who feel stuck in the day-to-day and restricted by their current structure, want to scale through optimization not doing more, and are ready to step into their creative CEO role and lead from vision.

What We Optimize

Operational Optimization – Simplifying systems, workflows, and decision making for efficient, aligned execution.

Revenue Stream Clarity – Auditing, refining, or reimagining offers for profitability, alignment and impact.

Internal Team Optimization – Defining roles, communication systems, and accountability structures that offer trust and freedom for the founder.

Founder Optimization – Aligning vision, energy, and beliefs with the business’s next evolution.

Product and Experience Refinement – Elevating the client and team experience for consistency, efficiency, and impact.

Market Positioning Optimization – Refining how your brand is positioned to new opportunities.

Vision Execution – Translating the big vision into a clear, actionable plan and guiding the implementation process.

Every partnership is fully customized based on your goals, current stage of business and where optimization will create the greatest opportunity.

Investment

Monthly retainer starting at $5,000

When your business is optimized at every level, opportunities are inevitable. Taking new clients January 2026, join the waitlist below.

Join Waitlist
Optimization Expertise
Optimization Expertise
  • Operational Efficiencies and Alignment
  • Brand Positioning
  • Revenue Stream Audit and Refinement
  • People Optimization
  • Business Energetics (limiting beliefs and patterning)
  • Product and User Experience
  • Small Business Acquisition Prep