How To Create Positive Business Outcomes

By being in control of your business you can creative positive business outcomes. Do you feel in control of your life and business? Are you steering toward the outcomes you truly desire?

I used to see control in a negative light, associating it with rigidity, inflexibility, even overbearing behaviour. I worried that embracing control might make me appear uptight or domineering. Until I hit a personal low point—a period where I felt like I had little say in parts of my life. It was as though others were making the choices for me, and that realization sparked new actions.

In my work, I often see business owners struggle with this too. Many avoid taking control in certain areas, perhaps out of fear of seeming too controlling or rigid, or maybe due to a sense of “waiting their turn.” But when we step back too far, we lose our power over key parts of our business, leaving them vulnerable to chance or others’ interpretations. Without actively defining and guiding our own vision, we risk letting our brand’s voice and direction slip from our hands.

If your goal is growth, it’s time to reclaim control to create positive business outcomes. It means gaining clarity on what you want, what you stand for, and how you wish to communicate it—all while shaping your story with intention. Consider: Is there an area in your business that feels out of control? Or perhaps an aspect that isn’t meeting expectations? These areas are where control can help you realign and set the course you want.

But let’s be clear—control doesn’t mean squeezing tighter on the reins. It means envisioning what you truly want from each situation and taking the steps to make that vision a reality whether you are the one executing or you are delegating. When you approach control with purpose and clarity, you build confidence, empower your business, and show up as a leader in your industry.

So, take a moment to reflect. Where can you bring in more control to move closer to the outcomes you desire? Are you ready to take your control back through new actions?

If reclaiming control resonates with you, let’s explore how you can bring more intention and clarity into your business and shift internal doubts into consistent growth. Explore different types of business support here.